The Apple brand is red hot though, at the moment. and if Apple could somehow sync any future gaming device up with the Mac, or the iPod, or feature some kind of iGames style functionality, then they could have success. The games market is having trouble sustaining a three-horce race as it is though, without another contender entering the fray. As you say, they make nice hardware, but how would they manage to entice developers and publishers to release titles on their platform? They don't have the bottomless pockets of MS, the bullishness of Sony, or the pedigree of Nintendo. An 'iBoy' would undoubtedly sell millions though, if done properly.
Apple Entering Video Games Console Market? Not Likely.